IN/FRA


INFRA-APPAREL GROUPÉ

IN/FRA is a Consumer Centric Boutique Brand House at the Cynosure of Aspiration Luxury Innovation. We Hold Vested Interests in Businesses Poised to Drive Dynamic Growth in Emerging Markets. We Curate Syle that Bridges the Intimate & Personal and the Social & Public Realms.

the PHILOSOPHY of

OUR EXISTENCE IN/THREE WORDS

Visionary, Evocative & Impactful

Visionary

INFRA is a visionary company built on the premise that the transition of style between the intimate and personal and the social and public realms will always drive consumerism via a social sharing economy. We belive that there are certain elements inherent in style that become expressive as part of the personal to public exchange.

Evocative

The INFRA House curates style that pertains an Artful Suave in Design, Quality, and Avant-garde Marketing. Our brands aim to capture the consumer minds-eye through evocative communication that elicits strong positive emotions, memory and internalized feelings.

Impactful

We aim to innovate the Aspirational Luxury realm with impact that will resonate and influence. Technology at the cross-section of fashion is the foundation of our responsive business chain, and informs how we connect with our consumer on a personal level. Being socially active keeps us relevant in this world, provided we always act in the best interest of the consumer we serve.

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