an ASSET RIGHT model that's

MARKET RIGHT

THE INFRA SELECTIVE DISTRIBUTION MODEL IS ASSET RIGHT MODEL, DRIVEN BY OUR APPRECIATION FOR DESIGN, QUALITY AND AVANT-GARDE MARKETING. WE CURATE EVOCATIVE BRANDS THAT EXEMPLIFY EXCELLENCE IN MARKET EXPEDIENT STYLE AND SERVICES. OUR RESPONSIVE BUSINESS CHAIN LEVERAGES ASIA'S GROWTH VELOCITY TO DEVELOP IMPACTFUL GROWTH FOR OUR BRAND HOUSE.

ASIA'S VELOCITY + IN/FRA

= A FORMIDABLE “BRAND GROWTH PLATFORM”

OUR OPERATING MODEL IS DESIGNED ON THREE PILLARS, REINFORCING OUR PREMISE THAT UPSTREAM BRAND VALUE SPECIALIZATION IS CONSUMER CENTRIC, “ASSET RIGHT”, & IMPACTFUL.

  • UPSTREAM BRAND VALUE SPECIALIZATION

    UPSTREAM BRAND VALUE SPECIALIZATION

    Our Selective Distribution Model is “Asset Right”, designed on a premise that Upstream Brand Value Specialization is consumer centric and impactful. Investing in Brand Value is our optimal competition policy towards restrictive distribution. We curtailed operating risks by forging direct synergies between our upstream suppliers and downstream distributors, keeping IN/FRA asset light with optimum monetization of Brand Value through licensing. Vertical Restraints in our licensing agreements ensures deeper consumer insight, influencing product quality, touch-points, and consumer experience.

  • PRIVATE EQUITY & ACQUISITIONS

    PRIVATE EQUITY & ACQUISITIONS

    Value in European heritage as a “Lifestyle” concept has proven resilient over time, in terms of ROI, revenues and valuations. The foundation of an IN/FRA private equity fund is central to our longterm strategic success. The fund will accelerate our investments in lifestyle European SME’s within the Aspirational Luxury segment. IN/FRA supports Brand Value creation, business development, marketing and technology centered on consumer insight & loyalty. Emerging markets will serve as a dynamic growth driver for each investment.

  • INTREPRENEURSHIP

    INTREPRENEURSHIP

    Intrepreneurship is a core component to to our DNA in promoting Brilliance in Artistry, creativity, innovation, and decisive market responsiveness. Intrepreneurship turns captivating ideas into solutions that are coupled with consumer insight which resonate into consumer loyalty, further contributing to strong organic growth and inspiring perfection in our business chain of reasoning.

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