Launched into the New Year, the new Pretty Wild lingerie website presents a stunningly beautiful global website where Pretty Wild consumers can discover the latest lingerie offerings in a unique environment. The website exudes Pretty Wild’s spirit of “Passion, Sophistication & Sensuality, Wrapped In A Beautiful Gift Box.”

The campaign photography launching with the website were shot by visionary photographer Fabrizio Rainone, known for bringing a rock and roll vibe to fashion photography. Fabrizio’s approach to his artistry shares the same Pretty Wild campaign ethos of celebrating “A Woman’s Free-Spirited And Liberated Sense Of Sexuality, Adolescence, Nervousness, Innocence, Rebellion And Indifference.”

Sporting a new design language that speaks to the creativity Pretty Wild and INFRA’s passion for “Brilliance in Artistry”, the website forms the foundation of the soon to launch e-commerce platform that will close the loop on an integrated digital and brick experience.

The website will initially roll out in English, with Dutch, and Chinese following throughout the summer and fall respectively. New logistical centers are being deployed globally to ensure consistency in consumer experience and product delivery.

Consumers can expect a spring launch of the e-commerce website that will bring to life a Provocative “Here & Now” attitude to Pretty Wild’s digital experience. Coupled with unique shopping services, consumers can access lingerie “infra” products that have been designed and refined in spontaneity. All new products are made available year-round so that feeling special, adventurous and wild, becomes a season-less gift and spontaneous.

The website will initially roll out in English, with Dutch, and Chinese following throughout the summer and fall. New logistical centers are being deployed globally to ensure consistency in consumer experience and product delivery.