SELECTIVE RETAILING 

Our Selective Retailing Labs Are the Cynosure of INFRA and our Endeavors in Aspirational Luxury Innovation. We Believe That Impactful Impressions Create Consumer Centric Value. Each Selective Retail Lab Aspires to deliver Niche Boutique Experiences, Customized at each Touchpoint.

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Perfumarie

Soho, New York City

Founded in 2017, Perfumarie is a Brand Incubator, Innovation Agency, and Selective Retail Lab for Global Sensory Brands.

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We Curate Exquisite Aspirational Luxury Brands  With Demonstrated Longevity and Brilliance in Artistry Across Three Distinct Sectors, Specifically Intimate & Fashion, Scent & Complexion, and Selective Retailing.