Brian Shen.

MR. BRIAN SHEN IS A SENIOR EXECUTIVE WITH OVER 20 YEARS OF EXPERIENCE IN BRAND BUILDING, MARKET & CLIENTELE INSIGHTS, AND CROSS-CULTURAL TEAM LEADERSHIP IN CHINA.

IN 2016, BRIAN PARTNERED WITH INFRA BOARD MEMBER, MR. TANNER TAN TO INVEST IN MAGIC PANDA SHANGHAI, LEADING ITS BUSINESS TURNAROUND AND RE-SHAPING ITS STRATEGY.

PRIOR TO MAGIC PANDA, BRIAN WAS CHIEF STRATEGY OFFICER AND A DIRECTOR OF THE BOARD OF MULLENLOWE CHINA (INTERPUBLIC GROUP) DIGITALIZING BRANDS, INCLUDING UNILEVER, GENERAL MOTORS, ANTA GROUP, AND ALIBABA GROUP.

BRIAN’S PRIOR EXPERIENCE ALSO INCLUDES LEO BURNETT CHINA, ESTABLISHING BRAND IMAGE PROGRAMS FOR P&G, WYETH, WRIGLEY’S, CADILLAC, FIAT, PING AN GROUP, MCDONALD’S, SIEMENS, LINING, COCA-COLA AND GENERAL MOTORS. BRIAN ALSO SERVED ON THE EXECUTIVE MANAGEMENT COMMITTEE Of LEO BURNETT CHINA.

MR. SHEN HOLDS A MASTER OF APPLIED FINANCE, FROM MACQUARIE UNIVERSITY, SYDNEY, AUSTRALIA.