– THE INFRA MODEL –

ASSET RIGHT, DRIVEN BY OUR APPRECIATION FOR DESIGN, QUALITY AND AVANT-GARDE MARKETING.

an ASSET RIGHT model that’s

MARKET RIGHT

THE INFRA SELECTIVE DISTRIBUTION MODEL IS ASSET RIGHT, DRIVEN BY OUR APPRECIATION FOR DESIGN, QUALITY AND AVANT-GARDE MARKETING. WE CURATE EVOCATIVE BRANDS THAT EXEMPLIFY EXCELLENCE IN MARKET EXPEDIENT STYLE AND SERVICES. OUR RESPONSIVE BUSINESS CHAIN LEVERAGES ASIA’S GROWTH VELOCITY TO DEVELOP IMPACTFUL GROWTH FOR OUR BRAND HOUSE. OUR OVERALL VISION IS LONG-TERM DRIVEN, ENSURING OUR OPERATING STRATEGIES PLACE CUSTOMER EXPERIENCE AND MARKET LONGEVITY OF EACH BRAND FIRST AND FOREMOST.

ASIA’S VELOCITY + IN/FRA

= A FORMIDABLE “BRAND GROWTH PLATFORM”


MODEL PILLARS

OUR OPERATING MODEL IS DESIGNED ON THREE PILLARS, REINFORCING OUR PREMISE THAT UPSTREAM BRAND VALUE SPECIALIZATION IS CONSUMER CENTRIC, “ASSET RIGHT”, & IMPACTFUL.


  • UPSTREAM BRAND VALUE DESIGN

    UPSTREAM BRAND VALUE DESIGN

    OUR SELECTIVE DISTRIBUTION MODEL IS “ASSET RIGHT”, DESIGNED ON A PREMISE OF INVESTING IN UPSTREAM BRAND IMAGES THAT PERTAIN AN ARTFUL SUAVE IN DESIGN, QUALITY, AND AVANT-GARDE MARKETING. WE BELIVE THAT IMPACTFUL IMPRESSIONS CREATE VALUE THAT IS CONSUMER CENTRIC, EVOKING LOYALTY. INVESTING IN BRAND VALUE IS OUR OPTIMAL COMPETITION POLICY TOWARDS RESTRICTIVE DISTRIBUTION. WE CURTAILED OPERATING RISKS BY FORGING DIRECT SYNERGIES BETWEEN OUR UPSTREAM SUPPLIERS AND DOWNSTREAM DISTRIBUTORS, KEEPING INFRA ASSET LIGHT WITH OPTIMUM MONETIZATION OF BRAND VALUE THROUGH LICENSING. VERTICAL RESTRAINTS IN OUR LICENSING AGREEMENTS ENSURES DEEPER CONSUMER INSIGHT, INFLUENCING PRODUCT QUALITY, TOUCH-POINTS, AND CONSUMER EXPERIENCE.

  • EDIFICE OF ACQUISITIONS & EQUITY

    THE EDIFICE OF ACQUISITIONS & EQUITY

    VALUE IN EUROPEAN HERITAGE AS A “LIFESTYLE” CONCEPT HAS PROVEN RESILIENT OVER TIME, IN TERMS OF ROI, REVENUES AND VALUATIONS. THE FOUNDATION OF AN INFRA PRIVATE EQUITY FUND IS CENTRAL TO OUR LONGTERM STRATEGIC SUCCESS. THE EDIFICE OF INFRA’S FUND WILL ACCELERATE INVESTMENTS IN LIFESTYLE EUROPEAN SME’S WITHIN THE ASPIRATIONAL LUXURY SEGMENT. INFRA SUPPORTS BRAND VALUE CREATION, BUSINESS DEVELOPMENT, MARKETING AND TECHNOLOGY CENTERED ON CONSUMER INSIGHT & LOYALTY. EMERGING MARKETS, SPECIFICALLY ASIA’S VELOCITY, WILL SERVE AS A DYNAMIC GROWTH DRIVER FOR EACH INVESTMENT.

  • INTREPRENEURSHIP

    INTREPRENEURSHIP

    INTREPRENEURSHIP IS A CORE COMPONENT TO TO OUR DNA IN PROMOTING BRILLIANCE IN ARTISTRY, CREATIVITY, INNOVATION, AND DECISIVE MARKET RESPONSIVENESS. INTREPRENEURSHIP TURNS CAPTIVATING IDEAS INTO SOLUTIONS THAT ARE COUPLED WITH CONSUMER INSIGHT WHICH RESONATE INTO CONSUMER LOYALTY, FURTHER CONTRIBUTING TO STRONG ORGANIC GROWTH AND INSPIRING PERFECTION IN OUR BUSINESS CHAIN OF REASONING.


MODEL CONSUMER & SECTORS

The vocation of INFRA is to ensure an astute balanced portfolio of finely curated brands with unrivaled excellence in market expedient products and services, driven by our Éclat in Artistry and appreciation for, design, quality and avant-garde marketing.

– RICHARD KISEMBO, Chief Executive & CMO

CONSUMER POSITIONING

INFRA leverages Asia’s Velocity and expands into markets that are ever evolving towards a future driven by the Upper-Middle consumer. 

MARKET SECTORS

We  curate exquisite Aspirational Luxury brands that have longevity and operate across distinct sectors, including: