the PHILOSOPHY of
OUR EXISTENCE IN/THREE WORDS

Visionary, Evocative & Impactful

VISIONARY

INFRA IS A VISIONARY COMPANY BUILT ON THE PREMISE THAT THE TRANSITION OF STYLE BETWEEN THE INTIMATE AND PERSONAL AND THE SOCIAL AND PUBLIC REALMS WILL ALWAYS DRIVE CONSUMERISM VIA A SOCIAL SHARING ECONOMY. WE BELIVE THAT THERE ARE CERTAIN ELEMENTS INHERENT IN STYLE THAT BECOME EXPRESSIVE AS PART OF THE PERSONAL TO PUBLIC EXCHANGE.

EVOCATIVE

THE INFRA HOUSE CURATES STYLE THAT PERTAINS AN ARTFUL SUAVE IN DESIGN, QUALITY, AND AVANT-GARDE MARKETING. OUR BRANDS HOUSE AIMS TO CAPTURE THE CONSUMER MINDS-EYE THROUGH EVOCATIVE COMMUNICATION THAT ELICITS STRONG POSITIVE EMOTIONS, MEMORY AND INTERNALIZED FEELINGS.

IMPACTFUL

WE AIM TO INNOVATE THE ASPIRATIONAL LUXURY REALM WITH IMPACT THAT WILL RESONATE AND INFLUENCE. TECHNOLOGY AT THE CROSS-SECTION OF FASHION IS THE FOUNDATION OF OUR RESPONSIVE BUSINESS CHAIN. WE HARNESS TECHNOLOGY TO EXTRACT CONSUMER INSIGHT THAT INFORMS HOW WE CONNECT WITH OUR CONSUMER ON A PERSONAL LEVEL, CAPTURING CONSUMER LOYALTY. BEING RESPONSIVE AND SOCIALLY ACTIVE KEEPS US CENTRIC AND RELEVANT TO CONSUMER NEEDS. THE INSIGHT WE HARNESS AND TECHNOLOGY WE DEVELOP SHOULD ALWAYS ACT IN THE BEST INTEREST OF THE CONSUMER WE SERVE.