BRIAN BAIPING SHEN

Independent Non-Executive Director



MR. SHEN IS A SENIOR EXECUTIVE WITH OVER 20 YEARS OF EXPERIENCE IN BRAND BUILDING, MARKET & CONSUMER INSIGHTS, AND CROSS-CULTURAL TEAM LEADERSHIP IN CHINA.

IN 2016, BRIAN PARTNERED WITH TANNER TAN TO INVEST IN MAGIC PANDA SHANGHAI, LEADING ITS BUSINESS TURNAROUND AND RE-SHAPING ITS STRATEGY. MAGIC PANDA IS ONE OF THE MOST AWARDED AND HIGHLY RESPECTED E-COMMERCE OPERATOR IN THE APPAREL AND LIFESTYLE SEGMENT OF CHINA.

PRIOR TO MAGIC PANDA, BEGINNING IN 2009, BRIAN WAS CHIEF STRATEGY OFFICER AND A DIRECTOR OF THE BOARD OF MULLENLOWE CHINA (AN INTERPUBLIC GROUP COMPANY) WHERE HE LEAD TRANSITION AND GROWTH IN THE ERA OF DIGITALIZING BRANDS, INCLUDING UNILEVER, SHANGHAI GENERAL MOTORS, ANTA GROUP (THE LARGEST CHINESE SPORTS SHORES & APPAREL COMPANY), AND ALIBABA GROUP. MR. SHEN’S PRIOR EXPERIANCE ALSO INCLUDES 10 YEARS AT LEO BURNETT CHINA, BEGINNING IN 1998.

AT LEO BURNETT CHINA, BRIAN ESTABLISHED MULTIPLE BRAND IMAGE PROGRAMS FOR P&G, WYETH, WRIGLEY’S, CADILLAC, FIAT, PING AN GROUP (THE LARGEST INSURANCE COMPANY IN CHINA), MCDONALD’S, SIEMENS, LINING (THE LARGEST AND FAMOUS CHINESE SPORTS APPAREL COMPANY THEN), COCA-COLA BRANDS, AND SHANGHAI GENERAL MOTORS. BAIPING SERVED ON LEO BURNETT’S EXECUTIVE MANAGEMENT COMMITTEE AND WAS INSTRUMENTAL IN GROWING THE CHINA DIVISON FROM AN EIGHT PEOPLE UNIT TO OVER 300, TRANSFORMING INTO ONE OF THE MOST ADMIRED COMMUNICATION COMPANY IN CHINA.

MR. SHEN HOLDS A MASTER OF APPLIED FINANCE, FROM MACQUARIE UNIVERSITY, SYDNEY, AUSTRALIA.