June 13, 2023
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Welcome to INFRA: The Cynosure of Après-Luxury

RICHARD MARTIN AND HAROLD KODA, FAMED CURATORS OF THE  METROPOLITAN MUSEUM OF ART, IN THE 1993 BOOK INFRA-APPAREL PREDICTED A FUTURE THAT WOULD INSPIRE THE FOUNDATION OF INFRA-APPAREL GROUPÉ…

Their astute awareness of, and introspective take on culture’s trajectory into a collision course of Technology, Celebrity, Social Action, and Decorum, was light years ahead of our understanding. The internet barely existed, and the idea of social expression in public, was not an influencer’s thought or existence. The following words, paraphrased, profoundly remain ever relevant, and predictive of where culture will continually evolve, and in that is how INFRA-APPAREL is profoundly inspired, and this is the the philosophy of our existence:

“There is Not a Single Word or Descriptive Phrase That Fully Signifies the Phenomenon We Seek to Describe and the Argument We are Attempting to Make. The Larger Significance of the Observation We Make in INFRA-APPAREL is the Transaction That Occurred From the Eighteenth Century to the Present Between the Intimate and the Personal and the Social and Public. Style is a Principal Means by Which We Negotiate Between the Private and Public Realms. INFRA-APPAREL Suggests, of Course, That There are Certain Elements Inherent in Style That Become Expressive as Part of The Personal to Public Exchange. In our time, Public and Private Lives Collide Prominently and Even Painfully in Technology, Celebrity, Social Action, and Decorum. The Argument for INFRA-APPAREL is Based on the Belief That Style is Important. In the Same Manner In Which Art History Is Certain That Visual Culture Bears Upon Civilization in Substantial Ways, We are Confident that Style Bears Culture and Bares Culture.”

— RICHARD MARTIN AND HAROLD KODA

 

This is INFRA-APPAREL, welcome!